THE CROWNED KING
Globally recognised by the crown symbol as a leader in luxury, Rolex was founded in 1905 by watchmaker Hans Wilsdorf. Using geological and marine innovation, they have built a reputation for creating precise, robust—yet elegant—timepieces.
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The Rolex mandate is achieved through a ‘superlative’ approach, expressed using eight fundamental qualities: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability.
These eight technical foundational values guide the manufacture of each Rolex, delivering on the promise of an exceptional watch, their unfailing reliability a pledge of trust between the brand and its wearer.
The first watch to receive the Swiss Certificate of Precision, Rolex watches have perpetually been worn by Explorers: from plumbing the depths of the Mariana Trench to scaling the summit of Mount Everest.
These exacting standards are driven by a perfectionist mindset, continuously pushing technological limits to improve performance, backed-up by the numerous patents secured by Rolex since its creation in 1905.
Whether you’re trying to locate a hard-to-find Rolex model or looking for impartial advice on a watch you’ve been offered, our experts are ready to help.
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